Code42

Code42

Offering modern professionals freedom through security

Code42 is a leading cybersecurity software company offering SaaS solutions to the enterprise. They primarily focus on insider risk, helping companies detect and respond to data risk.

They had done some work reorganizing and updating their product suite, including launching the Incydr™ product, and wanted to update their brand to better position themselves to a broader group of prospects as they continued to scale into the enterprise.

Casting a new vision

We began by kicking off a brand study, speaking with security leaders, industry experts, analysts, and Code42 customers and employees to learn more about the company, its products, the industry, and the opportunities it had to differentiate itself from the competition.

In doing so, we arrived at the insight that today’s successful teams and cultures need to be empowered and free to work with support from security, not be locked down or prevented from innovating by security. Code42 wanted to put its stake in the ground and help to reshape the industry mentality that protection didn’t equal locking and blocking but enabling. With that insight, we developed the unifying theme of Freedom through Security.

From there, we mapped how their core values could evolve into more prominent themes, codifying how they operate and communicating that to their internal teams and external audiences.

Code42 had considerable brand equity, so we agreed to retain what they had built to date and evolve the visual identity instead of completely reinventing it. Playing off the theme of Freedom through Security, the visual identity was born from the concept of "breaking out of the box." With Code42, companies can secure the collaboration culture, allowing people and teams to accelerate innovation. This was especially true as the height of the lockdown was causing many companies to question their ability to continue to innovate while not being physically present with one another.

We established a distinct and ownable style aimed at an enterprise buyer that was confident, inspirational, and clever. The identity is brought to life with a light, bright color palette—using smooth, subtle color blends to reinforce the concept of collaboration. At the same time, the underlying angular grid provides a secure yet flexible structure. These elements promote the configuration of various three-dimensional, cube-like shapes to represent innovation and speed and connect with progressive security leaders.

Enabling freedom through security

In parallel with the brand development, we began building the new marketing website from the group up. Our focus was centered on three pillars. One modularity. Each of the modules was designed to support a variety of content types & be flexible in terms of their placement to help connect or separate sections while keeping everything consistent and on brand. Additionally, many modules incorporate a bespoke notch/cutout element to reinforce the brand identity subtly but distinctly. Our second pillar was flexibility, which allows the Code42 team to manage and adjust layouts and pages as needed systematically and straightforwardly. Our third pillar focused on flow, where we began by mapping several user journeys through the site to ensure whoever was using the site had a clear path from entry to taking action.

“In a time of unprecedented disruption everywhere, you helped us focus on and communicate our unique value in a way that was relevant to each of our customers and prospects. Not only is their work executed beautifully, it accurately tells the story of who we are and what we do in a way that’s different than everyone else. I couldn’t be more excited to show this to the world.”
Alexandra Gobbi, CMO Code42

Our process helped Code42 align its unique market position with a brand that supported it. Just like the people and products of Code42, their identity is now a stark difference from the industry norm and sets them on a path to continue defining freedom through security.