https://www.bpennington.com/thoughts daily 0.75 2025-10-28 https://www.bpennington.com/thoughts/2025/12/2025-bookshelf monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/ccde4158-8406-4a19-930a-92fe87b59f29/This+is+How+You+Lose+the+Time+War.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/9e6b9f59-f154-487b-bf70-fd5b97e7e194/Covert+Cows.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/650d14e4-ff4c-43bc-afa0-ff226e8db25b/The+Other+Valley.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/c4e18b63-8412-4f63-a621-51024a2fd338/Strength+to+Strength.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1a682ab6-dd51-4b5f-aeb7-0b73e21b3b91/The+Gone+World.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/8d1575de-6e7e-4e4a-89cc-a615961f25c5/Pacific+Vortex.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/722b4da3-5dfd-417c-bcbf-21dcea132b98/2025+Bookshelf.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/54124c86-8f15-4786-9207-948857d5ef12/God+of+the+Woods.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/0b5aee9b-ddd1-499d-8989-6676b03c8080/LituragyoftheOrdinary.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/864d5323-3a0e-42ab-b679-63cf0f200c71/Dirtbag+Billionaire.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/d0db3040-9120-4b8f-b3f7-fa7965caa880/Ruthless+Elimination+of+Hurry.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/4e43d423-e4db-459c-a401-68c35f3c14db/Reset.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/fb722b32-dee0-482b-a5d6-42e62117a9ca/The+Memory+Collectors.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/2a7eb678-649d-4e81-8918-d378db4fb2ed/TheMidnightLibrary.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/087f5a7e-bdd8-426b-b6b4-413e11c60f19/3+shades+of+blue.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/8421c183-002a-4691-a8dc-f5f15110626d/Good+Talk.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/37614eca-5252-411d-baa7-db31e0bbcb00/Hum.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/876b338c-c0ff-48cc-aba9-9d2a1188ccfe/The+Dream+Hotel.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/c9bd0784-25af-48b3-b375-430853d27e43/Meddicc.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/6869bcb5-ad12-4054-826a-ca03ce3142d8/Competing%2Bon%2BThought%2BLeadership.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/a795463a-1779-477a-8d41-ebb37e1457bb/A+Minute+to+Think.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/25e8b067-9b0c-49ee-9083-6a4a91320744/Live+No+Lies.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/decd1e76-17bc-41a3-8bb9-dbe9448efa2f/TheDemonofUnrest.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/03ffb594-d243-40a4-8918-eeafaef145d7/Polostan.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/932ce742-0321-4de8-85e2-278ba345472b/TheMinistryofTime.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/e6371f1f-9dc0-4581-a22d-5753fd03dc64/User+Friendly.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/cb16c70c-bca2-4e24-87de-f07df0ec5945/BraveNewWork.png Thoughts - 2025 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2025/9/4/building-better-futures monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/9d5ebf86-9d52-443e-bd41-f55f643838bd/Building+Better+Futures.png Thoughts - Building Better Futures - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2025/5/13/empathy-as-strategy monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/dad7ca7a-96d1-402d-bf17-908ccc203347/Empathy+as+a+Strategy.png Thoughts - Empathy as a Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2025/4/15/ai-dentity-crisis monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/9aa7f3f8-1cd5-4daf-9ffd-d6c62d72079f/AI+Brand+Problems.png Thoughts - AI-dentity Crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/de2935d4-c6b3-4829-a9d2-d3a0632051dc/malcom+jurassic+park.png Thoughts - AI-dentity Crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/f5fc61e2-467b-4522-a7df-92d2ca1e5d1b/AI+Buttholes.jpg Thoughts - AI-dentity Crisis - Make it stand out (For a more lighthearted take on the lack of visual differentiation, consider, Why do AI company logos look like buttholes? While humorous, as they say, there’s a grain of truth in every joke.) https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/28b6579d-5ae6-4dc5-82dc-9b58a3ab8dd4/IMG_6743.PNG Thoughts - AI-dentity Crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2025/2/brand-isnt-monkey-business monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/433989a9-3a39-41ae-abc6-5d5ae7be5ec5/Mailchimp+Freddie.png Thoughts - Brand isn’t Monkey Business (Unless it is) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/7174a9f7-2ac4-419d-99d9-32cb88bfe2b1/Bananas.png Thoughts - Brand isn’t Monkey Business (Unless it is) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2025/01/10/why-growing-companies-need-visual-communication monthly 0.5 2025-10-12 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/e4bc579a-9f1a-49e5-8ea8-cb2b3016bbc3/Growing+Companies+Visual+Communication.png Thoughts - Why Growing Companies Need Visual Communication - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2024/11/15/2024-bookshelf monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/459381c4-73d6-4f27-a4b9-be7a35c3fe77/The%2BCulture%2BCode.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/e255fa46-6c8e-41f8-bbac-1314a399b002/Naked+Sales.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/66009964-3e2e-4405-b30a-549932751e69/Emotion+by+Design.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/0bf6c6d1-1130-413d-aaff-46df4518d44f/Sea+of+Tranquility.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/126d38f0-22b0-4eaf-b17d-7c1653c41145/Tomorrow%2Band%2BTomorrow%2B%26%2BTomorrow.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/78f0ce5e-504a-40c1-93e5-c6d095560de9/Recursion.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/b4b54125-e894-4222-adba-39343f4c396a/Upgrade.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/ca1a028c-3b94-4b87-8e2b-bff866c4a6ab/Practicing+the+Way.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/f56f5e63-3bd4-4996-a170-56ec7824b89d/Trust.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/5ecf1c8a-7384-42b5-8076-4cdec31072f4/2024-Bookshelf.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/122364af-7aff-423b-ac04-fb458763e42c/Design+for+the+Real+World.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/13b5d553-05ca-4659-832a-e9d15c8f3181/The+Song+of+Significance.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/f28212dc-4b21-4ba3-8662-91f2de13c180/Alchemy.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/ff737c3c-6722-47b3-bb36-a1ba7f4fffc9/Jesus+%26+John+Wayne.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/ded92dd4-55d8-4723-97f1-d2f75bd408cd/The+First+Fifteen+Lives+of+Harry+August.png Thoughts - 2024 Bookshelf - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/a-cat-among-pigeons monthly 0.5 2024-12-03 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/3c3117bc-500b-4ac3-a4d2-e20cc8327ca5/JaguarType00.png Thoughts - A Cat Among Pigeons - Make it stand out The Type 00—introduced Dec 3 after weeks of backlash—complete with Bauhausian design cues. Chief Creative Officer Gerry McGovern said he’s not one to create a concept that can’t be built, so I’m hoping the production model mimics much of the design. Image credit: Wired https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/5c401e68-b17e-4368-a2f4-46a70222e36c/Jaguar.png Thoughts - A Cat Among Pigeons - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2024/10/13/cultivating-a-thriving-b2b-brand monthly 0.5 2025-10-12 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/e034e338-91e9-4775-a587-fe0eac0e5da8/Cultivating+B2B+Brand.png Thoughts - Cultivating a Thriving B2B Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2024/8/8/less-is-more-power-of-focus monthly 0.5 2024-09-22 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1a3ff961-8e46-4be1-8f4e-7e1953c9f63a/Better+is+Better.png Thoughts - Less is More: The Power of Focus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/eb47c4d2-98ba-4254-ad8c-a86f0102de12/Apple2x2matrix.png Thoughts - Less is More: The Power of Focus - Make it stand out Jobs focused Apple's products to this 2x2 grid. Products aimed at consumers (iMac & iBook) and profesionals (PowerMac & PowerBook) https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/4e5c8db4-212b-4273-8483-e3cc7c687c49/Volvo+Since+1959+Seatbelt.png Thoughts - Less is More: The Power of Focus - Make it stand out A subtle, yet powerful reminder of their focus—stamped into the seatbelt latch plate. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/8ea8db66-0835-4d00-bf14-b76ad565b649/TheLittleThings.jpg Thoughts - Less is More: The Power of Focus - Make it stand out Chick-fil-A proves no detail is too small to provide guests with a positive experience. #thelittlethings are truly a big deal. https://www.bpennington.com/thoughts/2024/6/21/on-eggs-and-experiences monthly 0.5 2025-10-12 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/7f54d41d-683c-4f08-b180-64da75d2a296/Betty+Crocker+Egg+2.png Thoughts - On Eggs and Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2024/5/17/see-say monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/75f93645-e505-4bf5-9a83-d1941cb85184/See+Say.png Thoughts - See Say - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2024/4/22/my-part-in-a-more-sustainable-web monthly 0.5 2024-08-08 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/57b0e0f1-c7c5-4a16-89c9-31a3db021722/Sustainable+Web.png Thoughts - My Part in a More Sustainable Web - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/27124333-1a00-46da-8193-a4e1a570edda/Carbon+Footprint+Before.png Thoughts - My Part in a More Sustainable Web - Make it stand out A shocking realization about this site’s carbon rating inspired change https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/01f7e751-824d-426b-8868-9300b4048386/Screenshot+2024-06-18+at+3.21.05%E2%80%AFPM.png Thoughts - My Part in a More Sustainable Web - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1710537120486-WRJIU1539KPGP9STLLCF/Light+Mode+Site.png Thoughts - My Part in a More Sustainable Web https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1710537123185-DYY4X7KU5K86PA2EDTC5/Dark+Mode+Site.png Thoughts - My Part in a More Sustainable Web https://www.bpennington.com/thoughts/2024/3/29/scaling-new-heights-with-trust monthly 0.5 2024-04-01 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/f808b5d3-500e-498a-b87d-c79f57f990ff/Team+Contract+Trust+Caribiner.png Thoughts - Scaling New Heights with Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/650c2953-adb7-41e0-9455-f7951328f511/Example+Team+Contract.jpg Thoughts - Scaling New Heights with Trust - Make it stand out You can download a blank PDF version of the team contract template here, courtesy of Strategyzer. → https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/61444e31-b256-42db-b88d-c7411852c905/High+Impact+Tools+for+Teams.png Thoughts - Scaling New Heights with Trust - Make it stand out For more information on the Team Contract and other methods for building successful teams, check out the book High Impact Tools for Teams. → https://www.bpennington.com/thoughts/2024/2/9/embracing-the-stuck monthly 0.5 2024-03-30 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/60e92edc-9171-4b76-8f9d-81d3eac77f20/Stuck+Scamper.png Thoughts - Embracing the Stuck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/7eee1ad6-a698-41c8-b03b-6a13cd5d498a/Starbucks+Strawless+Lids.png Thoughts - Embracing the Stuck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/a5cb3be3-d07d-48a7-af4a-e4134b05d598/Post+It+Note+Creation.png Thoughts - Embracing the Stuck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/9134fa6b-d443-464d-9608-f2df8b444cfb/Target+ClearRX.png Thoughts - Embracing the Stuck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/d0cb316b-4390-4bfc-8f93-97283daeb477/iPhone+Keyboard.png Thoughts - Embracing the Stuck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/a80b67b2-84a3-40b5-a0df-1addcf47d084/Uber+Pickup.png Thoughts - Embracing the Stuck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/a5f52509-e008-4630-8e3f-3ebc19c5c21c/Adidas+Parley+for+the+Ocean.png Thoughts - Embracing the Stuck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/986cb98b-259d-472a-a4b7-6a4e88718eb3/Capital+One+Cafe.png Thoughts - Embracing the Stuck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2024/1/12/zooming-in-amp-out monthly 0.5 2024-08-08 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/9c9212cf-0fe5-4554-bb41-dbb854a4fd2c/Icon120-Powersof10-inside.jpg Thoughts - The Power of Zooming In & Out - Make it stand out Scenes from Powers of Ten https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/148184e1-f320-466a-b002-769693278bcc/Powers+of+Ten.png Thoughts - The Power of Zooming In & Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2023/11/15/engineering-emotion monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/df0f731c-a674-4344-9f19-3a8670bc3a09/Story+Arcs.png Thoughts - Engineering Emotion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2023/10/2/birds-of-a-feather monthly 0.5 2023-11-16 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/ace203fd-58c0-4ae4-a7be-00a1fe00a41b/AdobeStock_96714547_Brand+Architecture.png Thoughts - Birds of a Feather - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/8db948ae-72f7-4635-bda5-d648927a470b/bird-migration-explorer.png Thoughts - Birds of a Feather - Make it stand out As an aside, check out the National Audubon Society's Bird Migration Explorer, a beautiful interactive data visualization charting the seasonal migration patterns of more than 450 species of birds in the Western Hemisphere. https://www.bpennington.com/thoughts/2023/9/15/balancing-efficiency-and-meaning-in-experiences monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/b6bf05b4-580b-4709-8596-7adec19d4f13/Efficiency+and+Meaning.png Thoughts - Balancing Efficiency and Meaning in Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2023/8/18/an-order-of-brand-add-distinction-please monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/9ae96e24-872e-436c-be03-3228757a8619/1734fff4bfa2b483cef132202be46f81.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/518eec42-5afd-4446-92a5-2b06185cb8d6/410986_standard_t1100.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/3afcdd3d-a7cb-4c98-a403-1a571b011617/KFC-Parkhurst-04-scaled.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/5e066805-d968-4683-86e5-1eae110267a9/kxl0k5054cm71.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/f9d51467-8c38-4532-8263-e22edf3b4b52/1200px-Pizza_Hut_Athens_OH_USA.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1a05f53f-f651-4bfb-b19b-62095cf00f0f/722_7494-1.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/dd4e020c-964c-43ca-a706-66c1e113126d/2021-Conceptual-Rexburg-Wendys.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/0852acbe-7ba3-4585-9f15-c9bf4331ef16/90.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/cf57189e-f624-4213-9b5f-043664730278/Age+of+Average.png Thoughts - An Order of Brand, Add Distinction Please - Make it stand out While researching, I ran across Alex Murrell’s post, The Age of Average, which outlines the lack of distinction applied to interiors, architecture, cars, people, media, and brands. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/9e8c8272-634c-4c64-81fa-0a4683828fe8/Brand+Distinction.png Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/0f0428ae-1ccf-411b-bc60-70dd46064908/Pizza-Hut-Expanding-Team-to-Serve-America-Through-Contactless-Delivery-Carryout-and-Curbside-Pickup.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/469754db-0979-478a-b7b8-c4e9972288aa/Arbys-Signs-Development-Agreement-for-50-New-Restaurants-in-Egypt-1740x960-c-center.jpg Thoughts - An Order of Brand, Add Distinction Please - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/brand-isnt monthly 0.5 2023-11-21 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/615dd8c9-7e55-4889-a5ba-7a4e00d20247/AdobeStock_496989056.jpg Thoughts - Brand Isn't - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/hydrologic-inspiration-from-the-american-southwest monthly 0.5 2023-08-18 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/57cfc8f7-058a-467a-82ac-9f43aed9db6b/sven-king-r4rRdmr6MEo-unsplash.jpg Thoughts - Hydrologic Inspiration from the American Southwest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2023/4/4-how-brands-learn monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/677d90d5-7fd7-43dd-9661-7e4463f95d2f/How+Buildings+Learn+Diagram.png Thoughts - How Brands Learn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/774d380d-ae96-4652-a7b9-a432ae901b03/AdobeStock_230450559.jpg Thoughts - How Brands Learn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2023/2/3/overlooked-undervalued-prioritizing-brand-in-ma monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/15fd4388-54f0-4922-bbbc-1350a8ec3d05/AdobeStock_417922315.jpg Thoughts - Overlooked & Undervalued: Prioritizing Brand in M&A - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2023/2/17/becoming-a-must-have-brand monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/a645e449-0891-4a0b-83c5-e6553559306b/AdobeStock_500666202.jpg Thoughts - Becoming a Must-Have Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2023/1/27/organizing-around-journeys-not-touchpoints monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/42311c9b-7130-4b5a-8062-4e732a73f65d/AdobeStock_199454435.jpg Thoughts - Organizing Around Journeys, Not Touchpoints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/11/28/examining-intersections-and-innovation monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/551af4e8-ff9f-4e17-b001-318da2b73b04/AdobeStock_107320520.jpg Thoughts - Examining Intersections and Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/11/21/leveraging-brand-as-a-strategic-asset monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/7b331ce1-cc4c-42e0-83bd-a6ecf765108d/AdobeStock_359495503.jpg Thoughts - Leveraging Brand as a Strategic Asset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/11/20/a-call-for-brand-focus-not-customer-obsession monthly 0.5 2024-02-10 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/3e6dbd9a-dd76-4744-8c9f-4240bb580e10/joel-fulgencio-VSrHD079L78-unsplash.jpg Thoughts - A Call for Brand Focus, Not Customer Obsession - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/10/31/leading-people-by-design monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/716609a1-f5bd-4ba7-9ade-b568c7bb3cbc/brands-people-8ryz8T0bWx4-unsplash.jpg Thoughts - Leading People…By Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/10/28/shaping-brand-perception-through-multi-sensory-identities monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/e31d5d83-e1f7-4285-b781-8d3433178ad7/nitish-goswami-zZuk1GV3V28-unsplash.jpg Thoughts - Shaping Brand Perception through Multi-Sensory Identities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/6/10/the-optimism-of-design monthly 0.5 2025-10-13 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/00ff6a79-7c7b-4f6f-91ed-4b84f618bd7a/nick-fewings-zF_pTLx_Dkg-unsplash.jpg Thoughts - The Optimism of Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/4/8/better-accessibility-in-presentations monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/17f72367-1685-47a1-afef-b36166f101f2/pexels-markus-spiske-1679618.jpg Thoughts - Better Accessibility in Presentations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/3/1/connecting-through-words monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/cddb8e0a-6df0-4a31-8438-47aba38d6604/fabio-santaniello-bruun-Y6tGu-OH8lA-unsplash.jpg Thoughts - Connecting Through Words - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/2/28/designing-as-a-vision-not-a-profession monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/858f478e-8854-4ed6-aa27-5c9f042f569b/mathilde-cureau-7706GF6y1OA-unsplash.jpg Thoughts - Designing as a Vision, Not a Profession - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/2/23/adopting-a-jazz-mindset monthly 0.5 2025-10-13 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/920ac1fe-79d3-4dc0-ac41-60e6de1d48e8/7ad4a8e5de07469572885a34a4d5cd22.jpg Thoughts - Adopting a Jazz Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/167a7775-6d9d-40b2-90c5-4feaa5928845/steve-harvey-LUMT0EeNnjE-unsplash.jpg Thoughts - Adopting a Jazz Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/42430258-1a85-4ebe-bcdf-6ce1524720bc/miles1-700x466.jpg Thoughts - Adopting a Jazz Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/04096206-e368-4c8b-8582-98c5c92a6adf/blue-note-records-beyond-the-notes-01.jpg Thoughts - Adopting a Jazz Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872106841-MLCTC4HGIJ9IKZN4LSJ4/dippin.jpg Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872137186-837GFYICC3Y1T52MXTQQ/Screen+Shot+2022-03-09+at+7.28.46+PM.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872106981-MHMUZWVVP7IVMVMEPSFA/goodmove.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872107381-6PJFXJPGBZBURI6LM5WR/hubcap.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872185141-0Z0H9GRY4KOBIVL50SUE/Screen+Shot+2022-03-09+at+7.28.46+PM.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872107674-FTH7UX36RFMIPX8B66RF/itstime.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872107933-TZNSWHLUYZK1IUC98DJZ/mode+for+joe.jpg Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872157188-EFGSJ2087O9V77PIT69N/Screen+Shot+2022-03-09+at+7.28.46+PM.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872109198-KT43VHAHCMJ9YDMFJ5NW/shoutin.jpg Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872109407-WW34K0QUW9OP5QI6W7M9/speakinmypeace.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872230380-IVROIMG444E1NNIU8OC8/Screen+Shot+2022-03-09+at+7.28.46+PM.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872109700-S7UC59Z9L0N1D3W63JQJ/swingandsoul.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872110035-O1V8LHM5CZPNBHM5CWW6/swingingaffair.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872742173-C4A990HP1WCD8L2YP2TY/Screen+Shot+2022-03-09+at+7.28.46+PM.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872110397-BUPG5TU2MR54C6841D0A/thebigbeat.png Thoughts - Adopting a Jazz Mindset https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/1646872110826-NBXIUD69LLZ0R4QBZCNY/us+three.jpg Thoughts - Adopting a Jazz Mindset https://www.bpennington.com/thoughts/2022/2/25/what-does-it-mean-to-be-a-living-brand monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/8ba558a8-784c-4cfd-999f-0a0d35df0d22/gaelle-marcel-yJnFdX5DabE-unsplash.jpg Thoughts - What Does it Mean to be a Living Brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/2/25/creating-an-emotional-brand-connection monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/9fb53aac-be92-4452-851d-0402c614761d/inga-gezalian-Wnler_kasvc-unsplash.jpg Thoughts - Creating an Emotional Brand Connection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/2/23/living-logos-corporate-identity-in-a-time-of-change monthly 0.5 2023-08-18 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/26baada6-15d4-46e6-98d7-c416c00da4b1/ammar-sabaa-gACZ3KZV-JU-unsplash.jpg Thoughts - Living Logos: Corporate Identity in a Time of Change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/3/1/optimize-event-brand-experiences monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/546e8159e4b09263548d2ddf/e2e0f781-ef3c-4ab4-997a-14354ea3812b/headway-F2KRf_QfCqw-unsplash.jpg Thoughts - Optimizing Event Brand Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bpennington.com/thoughts/2022/3/1/shaping-the-future-with-eero monthly 0.5 2024-02-10 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