Design ✷ Business ✷ Culture
92% of companies plan to increase their AI investments over the next three years. Yet, only 1% of executives describe their AI rollouts as “mature.” To succeed, companies need to address AI’s identity crisis. Here are three core issues and how to improve.
Read MoreAs B2B businesses face younger, digitally savvy customers, the need to shift to operating with a brand-led mindset has never been more apparent. Let’s unpack what that means and look at a company that went truly bananas for brand.
Read MoreRecently, Jaguar teased its new brand direction, which upset designers. However, what was missing from the commentary was context. If we want to be taken seriously, we must move beyond reactions to surface-level aesthetics.
Read MoreIn today's landscape, a strong brand essential. To build a thriving brand, B2B leaders must shift their focus from products to brands and experiences. Let’s explore how cultivating brands can transcend commoditization and deliver long-term value.
Read MoreOur culture is obsessed with more. Organizations also fall victim to this ideology as they seek more clients, sales, revenue, trends, growing product/service lines, etc., but it comes with a cost. Here's how focus can help fuel growth.
Read MoreAt first glance, adding friction might seem counterintuitive. However, when applied measuredly and thoughtfully, it can be a powerful additive to enhance customer relationships. Let's look at a classic example from Betty Crocker.
Read MoreTo create something people are passionate about, whether it be a theme park ride or getting others to believe in your vision, you must find ways to connect emotionally. Here’s how to use a narrative arc to communicate with impact.
Read MoreMigration provides a compelling analogy for how organizations can proverbially “take flight” by using brand architecture to align their people, products, and services and convey a unified identity.
Read MoreMany businesses today consider experience a “technology thing” rather than a comprehensive strategy. But to enable effective interactions, companies must balance efficiency and meaning in experiences.
Read MoreWe stood before a giant, glowing touchscreen, and it hit me. Where am I? Reflecting on a recent outing with my kids to a fast-food restaurant, I began to consider distinction and its value to a brand.
Read MoreIn the years I’ve been designing, some words are misused more often than others. I want to focus on one of those words, brand. And, like the principle of negative space, I’d like to help define it by stating what it is not.
Read MoreOn a recent trip to the Southwest, I saw how water shaped the terrain. I asked myself how being more like water could help brands and cultures create lasting experiences. I noted a handful of rough ideas and questions to consider.
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